A big U.S.-England matchup on Black Friday and Lionel Messi's last World Cup have executives amped up.
Unusual timing for the event — the tournament is usually held over the summer, but Qatar’s climate necessitated a shift to November — could hinder or help each network, as they navigate NFL rights , but also seek to use the crowded schedule to drive awareness of the event.
“We are really going to build towards that game, and then we are really going to hope that the U.S. advances in the tournament,” Neal adds. Having the U.S. in the tournament “is a great luxury,” Neal says, especially compared to 2018’s tournament in Russia, which the U.S. sat on the sidelines for. However, Fox was able to learn from that experience, to try and create compelling stories about other teams. “Four years ago we learned a lot of lessons in terms of how to put on an event without the U.S. I think it is one our finest moments,” he added.
“Our fan base is just much broader ethnically and we have to serve all of them, including the U.S.,” Warren says. “U.S.A-England is going to be huge for us too, just from a pure soccer event, but on Thanksgiving Day, which is what are kind of coining ‘Dia de Futbol’ we have four World Cup games, and Thanksgiving night [NFL] football.
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