Cofounder and president of OptinMonster. Expert software architect with a deep knowledge of building products for the mass market. Read Thomas Griffin's full executive profile here.
Do you want to learn how to build trust with your audience and turn them into happy, loyal customers? If so, you’re in the right place!
Today, I’m going to share some of what I’ve learned with you. The following tips have helped me build rapport with people when they decide to engage with my business. If you’re willing to take these strategies and apply them to your tech brand, I think you’ll find success, too.AEW Dynamite Results, Winners And Grades As CM Punk Destroys Jack Perry
Then, find honest reviews that give an exciting but accurate assessment of your product. Include this review and others like it on your homepage and other key entry points. This simple tip will make it easier to build trust with your audience because they’ll instantly see that other shoppers trust you.Adding trust badges to your website is another easy way to build credibility with your customers. Odds are, you’re familiar with trust badges even if you’ve never recognized them for what they are.
Another way to show trust badges is to create a 14-day 100% money-back guarantee and feature it on the payment page. We have this on our website with my picture and promise. I truly believe this gives people peace of mind, which means they’re more likely to take action.Connecting with your customers in real time is another vital way to earn their trust. We’ve had a lot of luck hosting one live Q&A session a month on social media.
My advice is to ask your audience to share their questions a week or two in advance. It’s easier to organize and respond to questions if you know what a vast majority of attendees want to know. This will also help you plan how long the event should take.
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