Susan Wojcicki is one of this era's great unsung executives—and was crucial to Google's trajectory from its very beginnings in her garage.
The unassuming house on Santa Margarita Avenue in Menlo Park, California, had been empty for only a couple of years when I visited in 2008, but the ghosts were still there. This was where Larry Page and Sergey Brin started Google a decade previous.
When another early Googler, Salar Kamangar, left the top role of YouTube in 2014, it already had a billion users and was one of the world’s major media properties; the predictable move would have been for CEO Larry Page to tap an experienced industry hand to take it to the next level. Instead, he was confident that Wojcicki could do the job. “When I got to YouTube, it felt like going back in time, it felt like this is Google 2002,” she told Peter Rubin at the WIRED25 conference in 2018.
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