Former top VIS exec Laura Abril has been appointed EVP of scripted and global business development at Buendía Estudios, producer of “Veneno,” “Cardo” Season 1 and “Offworld,” in a move which signal…
Former top VIS exec Laura Abril has been appointed EVP of scripted and global business development at Buendía Estudios, producer of “Veneno,” “Cardo” Season 1 and “Offworld,” in a move which signals the large international ambitions of one of Spain’s key production powerhouses.
Best International TV Show in 2020 , 2021 and 2022 . In volume, in 2022, it produced seven series for streaming services, more than any other production house in Spain, according to a study by Madrid-based consultancy GECA. Six of these were, however, for either Atresplayer Premium, the SVOD service of Atresmedia or Movistar+. Abril’s brings her experience in a post of truly global reach as Buendía Estudios seeks to pivot from a company of prestige Spanish-language hits often commissioned by parent companies to one producing global-facing projects for clients the world over.
Abril’s appointment now confirms “determination for growth and reach in international markets” and “a firm bet on expansion,” Buendía Estudios said in a press statement on Monday. Here, co-production, opening the door to robust distribution, looks key. At VIS, Abril pursued a highly collaborative business model co-producing in Spain, for example, “Dias mejores” with “Elite’s Zeta Studios for Prime Video and Mediaset España and “
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