Which one's the 'real truck' now? Commence internet fighting!
Between September 2021 and October 2022 more than 3,500 F-150 customers completed surveys for the automaker. Among them were F-150 Lightning owners who took delivery of their new battery electric pickups after the company began shipping trucks in April of 2022. What was not provided, however, is the split of EV versus ICE respondents. We reached out to Ford for more information from this survey and a representative told us simply that"The information we provided thereporter is accurate.
This notion is seemingly backed up by Ford's Jason Mase, Ford marketing general manger for electrified vehicles."These people finally get their first pickup and they're excited. They use it like crazy," said Mase, who has been with the automaker more than 25 years."They have the freedom to have wet and dirty storage in the bed and use dry storage up front which is massive. I coach baseball and throw dirty gear in the box and groceries and nice things in the frunk.
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