Ford just launched a new pickup truck. And it's free. And it's an emoji.

'Among the 3,000 approved icons available to emoji users, truck fans noticed a glaring omission: There is no pickup truck,' Ford said in a statement.

Ford has responded to demands for a pickup truck emoji by designing a candidate that's made the short list for approval in 2020. "[A]mong the 3,000 approved icons available to emoji users, truck fans noticed a glaring omission: There is no pickup truck," the automaker said in a statement. Visit Business Insider's homepage for more stories. In the pickup-truck world, Ford is king — and has been for decades.

Ford has responded to demands for a pickup truck emoji by designing a candidate that's made the short list for approval in 2020. "[A]mong the 3,000 approved icons available to emoji users, truck fans noticed a glaring omission: There is no pickup truck," the automaker said in a statement. Visit Business Insider's homepage for more stories. In the pickup-truck world, Ford is king — and has been for decades.

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