Ford's new dealer incentives may lead to better deals for customers
Ford dealers are being encouraged to order F-150 Lightning models from its distribution facilities. Thanks to the incentives, some dealers may be encouraged to offer customers better prices. Dealers will receive payments for every F-150 Lightning XLT, Flash, Lariat, or Platinum they order. Ford dealerships across the U.S. stand to pocket up to $22,500 in bonuses for 2024 F-150 Lightning models ordered through one of the automaker’s Rapid Replenishment Centers .
” The subtext here? Ford's making a play to bolster the performance of its RRC network, a critical element in smoothing the rollout of its electric future, while dangling a hefty carrot in front of dealerships. It’s too early to say how the program may impact buyers. Cars Direct notes it’s possible some dealers may be encouraged to offer better prices and leasing deals for the F-150 Lightning, thanks to the bonuses and reduce the need to stock in showrooms.
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