For Sara Panton, the worst smell is “meat and seafood, cooked or raw; I can’t do either. I’m never judgmental about it, but I’ve never smelled a cooking steak and been like, Oh my God. Unreal”
Sara Panton Photo-Illustration: by The Cut; Photo: Britney Gill Photography/Courtesy of Vitruvi Sara Panton is one-half of the sibling duo behind Vitruvi, the Vancouver-based home-fragrance company known for its photogenic diffusers and complex essential-oil blends. The brand’s beloved Stone Diffuser has become a go-to gift. The Cut caught up with Panton to talk morning caffeination, product formulation, and the body oil to have on hand when you want to take a mental vacation.
Friendship smells like: I’m going to sound so basic, but I think it smells like yellow roses and cold rosé — two things that bring me a lot of joy and comfort, just like my friends. If laughing was an aroma, it would also smell like friendship.Success smells like: The first time we diffuse a new blend we’ve made because so much time, energy, and thought goes into creating a single one.
My home smells like: Cedarwood, eucalyptus, and sand mixed with the scent of coffee-table book, a fire, and citronella.
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