Foot Locker’s Game Plan to Win Over Sneakerheads

Foot Locker created an augmented-reality scavenger hunt in which sneakerheads could find LeBron 16 King Court Purple sneakers in LA

BOILER-PIPE: [email protected] Feb. 24, 2019 10:01 p.m. ET Keeping up with customer-service expectations in the digital age takes more than tech know-how.

Especially when the customers are young, tech-savvy “sneakerheads” who want tomorrow’s shoes today—or even yesterday. To meet that challenge, Foot Locker Inc. is focused on analyzing huge amounts of data, innovative digital marketing—and speed. Across...

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