It's no secret that food merch has become something of a top-tier high fashion genre. That's why Tim Hortons is releasing this exclusive line of coffee merch in time for National Coffee Day.
“Merch” and “fashion” have never been mutually exclusive . But right now, it would seem that the trend centers largely around one major arena: food. Cool Girl clothing collectives are vending pasta T-shirts and cheese-shaped earrings. Restaurant totes are now essential to the standard street-style uniform. Tomato Girl Summer is all over TikTok. Which is to say, in all sincerity, we wear what we eat.
And now, we can wear what we drink, too. In celebration of National Coffee Day, beloved Canadian coffee purveyor,, is releasing a new line of thematic apparel that encompasses letterman jackets, crewneck sweaters, socks, hats, patch packs, and T-shirts, thus allowing customers to wear their coffee orders on their sleeves — or lapels, chests, backs, et cetera.
You'll need to shop fast, however. The coffee crews line is available for only one day —September 29 starting at 10 a.m. ET — and exclusively at
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