Foldable phones will remain niche products, unless Apple makes one

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Foldable phones will remain niche products, unless Apple makes one
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Today’s smartphones are the closest to perfection this concept could possibly go, except for one thing - their size. Our society is obsessed with sc...

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What’s left before crossing the barrier to the mainstream is all about refinement. That’s why we need Apple to join the foldable market. Throughout its history, Apple was successful precisely in refining existing concepts so they get mainstream appeal. There were smartphones before the iPhone, smartwatches before the Apple Watch, and wireless earphones before the AirPods. But we all know when the masses started caring about these product categories.

The few issues with the foldables are related to their price, durability and battery life. They all stem from the fact that relatively few companies put investments into the concept. Samsung is the clear leader in the field, followed by Motorola, Google, OnePlus, and a few others just joining the party. That means there’s a lot of room for improvement in a short time. It also means that the foldables passed through the phase of early adopter obscurity and are about to join the mainstream.

Samsung is on their 6th gen product in this category. That's 6 years of experience and working out all the kinks. Now that they have been worked out and tbey have spent all the money, here comes Apple with their 1st gen version that will just steal what Samsung has already fixed in this form factor.

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