From her litany of sheer, candy-hued red carpet looks to her ongoing experiments with hair dye, FlorencePugh’s approach to beauty and fashion is marked by a sense of whimsy—but with a noticeable edge.
over the phone, she’s standing on a rainy London street corner appraising her all-black outfit. “I always love punking anything up with a massive black boot,” she says. “I’m looking down at my feet right now and I’m wearing absolutely whoppingly large, high-platform Valentino pointy boots.”
If there’s one thing we know about Pugh, after all, it’s that she’s not afraid of a bold look. From her litany of sheer, candy-hued red carpet looks to her ongoing experiments with hair dye, the 27-year-old actor’s approach to beauty and fashion is marked by a sense of whimsy—but with a noticeable edge. So it’s no surprise that Pugh quickly fell into lockstep with Valentino’s, who named her the face of the Italian fashion house earlier this year.
In May, Pugh expanded her ambassadorship, becoming the face of Valentino Beauty as well. Pugh, who can just as happily rock jeans and a T-shirt as she can a magenta ballgown, is attracted to the element of choice that comes with Valentino’s makeup—particularly the large variety of colors. “Every personality I want to represent—whether it’s me going out to tea or me being put on a red carpet—there is a color for every occasion,” she says.
The partnership with Valentino has elevated many of Pugh’s looks into the public consciousness, namely
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