In the spring of 2022, as the Big Ten approached USC and UCLA about possibly leaving their historic Pac-12 home and joining the Midwest-based league, economic concerns were everywhere.
The Big Ten was looking at a multi-billion dollar media rights deal. The Pac-12, meanwhile, was headed toward negotiations with a limping football product.
The blame was television money. Or the lack of it. Yet when everyone was considering their options, and in 2022 and 2023 when the remaining Pac-12 schools were seeking broadcast partners that could keep them viable, the product being offered was lackluster., the reigning Heisman Trophy winner anchoring a historic group of exciting quarterbacks and the biggest draw in the sport, Deion Sanders, drawing in millions of viewers to Colorado games.
If only the Pac-12 could have gone to market pitching the deepest and most exciting league in the country . After all, none of the departing teams wanted to leave. They felt they had to for financial reasons. All these great Pac-12 quarterbacks are a big reason league teams have started 21-4, including notable victories .That includes USC’s Caleb Williams , Utah’s Cam Rising , Colorado’s Shedeur Sanders , Washington’s Michael Penix Jr. , Oregon’s Bo Nix , Oregon State’s D.J. Uiagalelei and Washington State’s Cameron Ward .
Their opener against TCU drew 7.26 million viewers. It would have ranked as the 10th-most watched regular season game of all of 2022 and higher than any Pac-12 game that season .is expected to produce a similar, if not superior number — broadcaster Joel Klatt said Monday that"close to 10 million" watched.
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