The all-new Fiat 600e will be the star of the new campaign, debuting on July 4 car auto cars
for cars, but Fiat decided to stop offering the option in favor of more colorful alternatives. The upcoming fully electric 600e – set to debut on July 4 – will be one of the stars of the new campaign, which explains why it gotFiat wants the absence of gray to become a “distinctive feature of Fiat’s cars in the automotive market” and make it “the brand of colors” coming from the “land of colors”.
Francois criticized German, Japanese, and French automakers for sticking with gray while walking by two silver-painted SUVs – namely a first-gen
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