Fewer Than 10% of Meta Ray-Ban Stories Buyers Actually Use Them

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Fewer Than 10% of Meta Ray-Ban Stories Buyers Actually Use Them
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Meta’s Ray-Ban Stories which were launched nearly two years ago sold decently well, but those who did purchase the smart glasses apparently aren’t really using them.

, Meta reveals that it sold approximately 300,000 units of the smart glasses between their launch in 2021 through February 2023, but fewer than ten percent of people who bought Ray-Ban Stories regularly use them. Additionally, the company noted that there were about only 27,000 monthly active users.

Internal discussion blames poor connectivity and low battery life and while the company did successfully sell a large number of them, there is concern in the sales potential of a follow-up product if the current users aren’t big fans of their investment. Ray-Ban Stories featured the styling that the brand is known for along with a pair of integrated 5-megapixel cameras that were designed to allow the wearer to capture moments of everyday life as they were happening from a first-person perspective.

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