Some fashion brands use Instagram as a digital mood board with jellyfish and palm trees. Here's why.
Though most brands use the social media site to post their collections, some like the Row are going off-script with delightful resultsON INSTAGRAM, fashion’s social media site of choice, most labels fill their feeds with photos of models wielding tiny handbags or lost in oversize denim. Not the Row.
This shunning of clothes is part of a trend in which brands use Instagram accounts as digital mood...
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