Fashion rental platform Hurr, which touts 'access over ownership,' has reached a milestone of 100 million pounds of rental transactions since 2018.
It builds its own technology to facilitate the rental of more than 85,000 luxury fashion items that are currently on the site. It also applies its proprietary technology to its partners’ businesses, powering rental platforms for online and physical retailers and brands.said the 100 million pounds rental target was set when the company launched, and achieving it is “proof that fashion rental works.
According to Hurr, 80 percent of customers say they are more likely to purchase from a brand if they have rented from it first. Merchandise doesn’t last long on the site. Hurr’s policy is to list pieces on its resale channel after they’ve been rented around 20 times, and even that channel is growing. In the next months, Prew said Hurr will announce its first partnership with a luxury brand, although she declined to say which one.
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