Facebook is testing in-app Messenger integration for the Facebook app which would undo a change made back in 2016.
that over 140 billion messages are sent each day over Meta's apps . On Instagram, Reels are re-shared nearly 1 billion times a day and private sharing of Reels is growing on Facebook.
As a result, Meta has been giving some Facebook users the ability to access their Messenger inbox from the Facebook app as part of a test. This test will now be expanded soon which means that more users will be able to take advantage of the integration of Messenger on the Facebook app. Tom Alison, head of Facebook, wrote,"Over the coming year, we’ll build more ways to integrate messaging features in Facebook.
Alison also noted that more users are using messaging as a way to build community. He added that"We started introducing community chats to some Facebook Groups last year as a way for people to connect more deeply with their online communities in real time around the topics they care about. And, the early results are promising. Across Facebook and Messenger, we saw the number of people trying community chats increase by 50% in December 2022.
Between Facebook and Instagram over 140 billion Reels play every day. Facebook uses AI to recommend to users content that goes beyond Reels such as"photos, text, groups, short- and long-form videos, and more." Alison states that"Using AI to find public Group content based on your interests, we can now show you highly relevant content from public Groups in your Feed– without you having to do any searching or depending on word of mouth to uncover a Group.
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