Facebook is moving from Likes to love. The company said that its matchmaking service, Dating, is finally launching in the United States.
The company said that its matchmaking service, Dating, is finally launching in the United States on Thursday, more than a year after the company first announced the feature. If that sounds unusually slow for the company that once famously had the motto"move fast and break things," you're right. "We've been really slow, actually, with this rollout," Charmaine Hung, a product manager at Facebook Dating, told CNN Business.
Dating creates new competition in the already-crowded dating app marketplace in which companies, such as Bumble and IAC-owned Tinder and Hinge, vie to help people find connections. In recent years, many dating apps have moved away from asking their users to login with Facebook credentials in a bid to be less reliant on the social media behemoth.Like Hinge, Dating does not utilize the swipe-to-like functionality popularized by Tinder.
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