Since its release in 2019, 'Formula 1: Drive to Survive' has been credited with everything from helping F1 crack the U.S. to rejuvenating the sport itself.
Since its release in 2019, "Formula 1: Drive to Survive" has been credited with everything from helping F1 crack the U.S. to rejuvenating the sport itself.
But off the track, things seem incredibly simple. Since its release in 2019, "Formula 1: Drive to Survive" has been credited with everything from helping F1 crack the U.S. to rejuvenating the sport itself. These narratives not only oversimplify Netflix's impact on F1, but overshadow a broader shift in the way fans engage with sport.
Influencers such as Cowan-Brown began creating content to engage this new generation of F1 fans, while creative agencies such as, as well as significantly more culturally diverse. "Things like Netflix have been amazing," Zak Brown, McLaren CEO, told CNBC. "It's brought in , a younger audience and a North American audience, and I feel like we're just getting started."
Liberty Media, F1's owner, has lent into this growth, relaxing the notoriously strict licensing rules that once stopped drivers posting photos from the paddock on their own social media. This has allowed content creators such as Cowan-Brown to bring Netflix's diverse audience even closer to the sport.
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