Haas Automation sues former team principal Guenther Steiner over alleged trademark infringements in his autobiography.
Haas Automation has initiated legal action against its former team principal Guenther Steiner, alleging trademark infringements linked to his autobiography. The lawsuit, filed in California, accuses Steiner of unauthorized profit from the use of Haas trademarks in his book. 'Surviving to Drive.
The complaint specifies that Steiner's use of the Haas logo and other brand identifiers in marketing and distributing his book was unauthorized. This action, Haas argues, could potentially cause confusion among consumers and dilute the brand's proprietary value, rights strictly protected under U.S. trademark laws.
“Steiner sells and promotes the Accused Product in various mediums, including without limitation print and digital, in violation of Haas Automation’s exclusive intellectual property rights.
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