XAI is the practice of making AI systems more transparent, interpretable, and comprehensible to human users.
As businesses increasingly harness the power of AI for various applications, XAI holds immense promise, especially within the realm of marketing.In the world of marketing, where consumer trust and brand credibility are paramount, the opaqueness of AI algorithms can often pose challenges. XAI bridges this gap by providing insights into how AI models arrive at decisions.
Marketers can better understand what factors influence the AI's choices and, consequently, refine the personalization process to suit individual customer preferences more accurately.AI models can inadvertently perpetuate biases present in the data they are trained on. In marketing, this can lead to discriminatory targeting or exclusion of certain demographics. XAI aids in identifying and rectifying these biases by allowing marketers to dissect the decision-making process of the AI.
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