Lila Moss, daughter of supermodel Kate Moss, has been named the latest brand ambassador for Yves Saint Laurent Beauty U.S., the Stateside division of the global beauty brand.
“I love the brand’s perspective on beauty — and it matches how I feel about makeup now too. When we shot the campaign, it was great to work collaboratively with the team to make sure the products we used felt authentic to me — it’s the personal connection to makeup that has made me really excited about this partnership,” she continued.
It’s not Moss’ first role in beauty. She made her modeling debut as the face of Marc Jacobs Beauty in 2018, when she was then only 16 years old. “She captures the power of self-expression and authenticity, and how that can manifest through makeup,” said Laetitia Raoust, general manager of Yves Saint Laurent Beauty U.S. “She represents her generation’s beauty and for that, we couldn’t be happier to welcome her to the brand.”
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