Carine Roitfeld and her son Vladimir Restoin Roitfeld tapped Dwyane Wade as inaugural guest editor of a new venture intertwining sports and fashion.
: Fashion’s love affair with sports, which got hot and heavy during the 2024 Paris Games, is still going strong and even garnering dedicated publications.for men and woman and what CR describes as an “interdisciplinary platform” encompassing e-commerce, exclusive brand collaborations, capsule collections and merchandise drops from athletes and designers.
Her son added: “Our goal is to create a fresh, bold and inspiring platform that builds a community of individuals who, like myself, are as passionate about sports as they are about fashion. This new vertical is a natural extension of CR, but with a twist that will appeal to a broader audience. We’re bringing together sports and style in a way that hasn’t been done before, creating a brand that transcends categories while offering something truly distinctive.
In it, Wade comments: “Fashion became a big way for us, as athletes, to express ourselves.…I added color to my life. I was wearing pink pants and TNT smashed me for walking into the arena with pink pants.”
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