Exclusive-Sony is in talks to buy media powerhouse behind 'Elden Ring', sources say
NEW YORK/TOKYO -Sony is in talks to acquire Kadokawa, the Japanese media powerhouse behind the"Elden Ring" game, two sources familiar with the matter said, as the technology giant looks to add to its entertainment portfolio.
Sony already has a 2% stake in Kadokawa and a stake in Kadokawa subsidiary FromSoftware, the developer of the hit fantasy role-playing game. Kadokawa began as a publisher in 1945, but has expanded franchises such as"Re:Zero" into games, anime, events and figures. "Loveable characters and intellectual property can live for 30, 50 or 100 years," Sony CEO Kenichiro Yoshida said last year.Sony's focus includes anime, whose growth worldwide has been fueled by the spread of streaming services and greater familiarity with Japanese culture.
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