Rimowa is introducing The Original Bag, its first serious volley in the handbag arena. The unisex style in aluminum is geared for urban mobility.
The German brand’s first serious entry in a saturated category is made of grooved aluminum like its popular luggage, and is equally unisex in spirit and “timeless” in look.
It arrives in tandem with a campaign featuring four on-the-move creatives: model Liu Wen, rapper Central Cee, fashion editor and Off-White creative director Ib Kamara, and photographer Larissa Hofmann. It breaks Thursday on Rimowa’s digital channels.Rimowa made its first big moves beyond the suitcase category around the time of the coronavirus crisis via its Never Still and Signature lines of canvas and nylon backpacks, totes, cross-body bags, pouches and business cases.
Technical challenges were many. Rimowa’s engineers had to miniaturize some of the building blocks of four-wheel suitcases, including an aluminum frame, and to develop a button mechanism that requires only one finger to open.
Founded in 1898, Rimowa is credited with launching the first suitcases in aluminum and polycarbonate, in 1937 and 2000, respectively. Four-wheel designs and waterproofing are other breakthroughs.the Piccolo, introduced in limited quantities in 1994 as part of a collaboration with Christian Dior. Still, it was conceived as a small travel bag.
“I have a hard time picturing other bags that meet these functions,” he said. “We also set out to create a beautiful object.”
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