The Double RL x Zefreh-M collection will debut in November in collaboration with the Dine (Navajo) artist.
The American fashion leader has tapped Diné artist Zefren-M to partner on a capsule line with its vintage and workwear inspired Double RL brand.
“They do a lot of amazing traditional weaving but they also explore traditional menswear patterns like herringbones and chevrons and houndstooths that are deeply connected to traditional menswear, but on a Navajo loom,” said Sasha Kelly, head of design with intent at Ralph Lauren, of the commonalities between Zefren-M’s work and Double RL’s heritage expression.
A short film about Zefren-M’s life, art and inspiration shot in Navajo Nation in Four Corners, N.M., premieres on YouTube Tuesday. The story will continue on select Ralph Lauren and channels, with imagery from Zefren-M’s personal studio, the Double RL showroom and as part of the Double RL fall/holiday 2024 campaign.
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