Paris Hilton has been tapped to model Agent Provocateur's new lingerie campaign, as the brand celebrates its 30th anniversary.
And who better than Paris Hilton to embody its return? The entrepreneur and DJ, now 43 and a new mom, is the face of Agent Provocateur, which is celebrating its 30th anniversary.
“It’s the ultimate tribute to iconic femininity,” Hilton said of modeling for the new fall campaign in celebration of the milestone, in a statement to WWD. “AP has always embodied empowerment and elegance to me and to join them in this celebration of legacy is an honor.” Introduced in 1994, Agent Provocateur was launched in England by then husband-wife duo Joseph Corré and Serena Rees.
Shotton, a graduate of Central Saint Martins, has been with Agent Provocateur for 25 years, starting out as Corré’s right hand before designing for the brand. The new collection was inspired by Hammer Horror, the British film production company known for its gothic and fantasy films like 1958’s “Dracula.”
“It’s also old school Hollywood,” Shotton added, of the line’s influence. “I would say, it’s quite retro.”The line features a vintage-inspired look, with Betty Page-like lingerie, voluminous 1950s bottoms and 1960s baby-doll styles with dramatic bows. The brand has been leaning into ready-to-wear lingerie fabrics, Shotton said, with Italian tulle, French lace, silk satin and detailed beading.
Agent Provocateur was recently featured in Charli XCX’s new music video for “Guess,” featuring Billie Eilish. The brand’s lingerie is seen flying as Charli XCX sings, “You wanna guess the color of my underwear?”Arthur ZaczkiewiczTim Walz's Daughter Hope Embraces Lace and Lilies in Self-Portrait…. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google.
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