CEO Livio Proli is working on a three-year plan, which includes investments in the U.S. and in menswear, and deflates rumors of a sale of the company.
In an exclusive interview, acknowledging the “very difficult past few years,” Proli expressed his confidence in the “still enormous potential” of the brand, leveraging the work done so far, which he believes will deliver further growth.closed 2023 with a 10 percent increase in sales, which amounted to 126 million euros. Revenues have doubled compared to 2019, Proli said.returned profitable, showing a positive EBITDA , that has improved versus last year.
A first sign that the fund had no intention to divest was the acquisition in March of Tricotex, a leading manufacturer of high-end textiles, to secure continuity to Missoni’s signature — made with special Caperdoni looms rather than industrial knitting machines and defined by a textured appearance, “similar to a bas-relief, adding movement and dynamism” to designs, Proli explained. This is helping to protect the identity of Missoni’s production and “to be even more daring and creative.
In the meantime, Pitti Uomo will be a solid launchpad “because it allows us to talk to the trade and start to create a community.” “We are also working with department stores on personalizing corners and points of sale for increased visibility,” Proli said.
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