Nicolas Ghesquière has already set a date for Louis Vuitton's 2023 cruise destination show: May 24. Other details are still under wraps, though, Ghesquière typically selects an architectural marvel as a transporting backdrop for Vuitton’s cruise displays.
Over the years, Vuitton cruise shows have taken place at the groovy Bob Hope Estate by John Lautner in Palm Springs, California; Brazil’s otherworldly MAC Niterói by Oscar Niemeyer; Kyoto’s Miho Museum by Ieoh Ming Pei; the Fondation Maeght in Saint-Paul de Vence by Josep Lluís Sert, and the TWA Flight Center at JFK Airport in New York by Eero Saarinen.
Cruise represents a key delivery for luxury brands as the collections have a long selling window straddling several seasons, and often dedicated campaigns and extra distribution via pop-up stores. While destination shows were scuttled during the coronavirus pandemic, they came roaring back last year when Chanel headed to Monaco,
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