Courtney Shields' Dibs Beauty, the makeup brand best known for its easy-to-use blush-and-bronze sticks, is launching at Ulta Beauty online and in-store.
and Tula Skincare cofounders Ken Landis and Dan Reich, is slated to enter 592 UltaDibs — an acronym for Desert Island Beauty Status — quickly built a cult following online for its hero $38 blush-and-bronze sticks, and has since expanded its range to include lip liners, body highlight sticks and baked blushes and bronzers, priced $16 to $55.Prior to its debut, the brand raised $2.
“It was a very deliberate move on our end to ,” said Lee, adding that the brand has received “almost a dozen unsolicited retail offers” over the last three years. It held off in part to vet the right partner, and to allow consumer demand for Dibs at retail to build organically.“Finding the right partner in Ulta has been a validation of everything we’ve sought for the brand,” Lee said.
Twelve of Dibs’ key offerings will be available in store, while broader 24-product assortment will launch online at the retailer beginning Aug. 26.
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