Ginori 1735 is rolling out in May its first campaign fronted by an A-list Hollywood actor — Jake Gyllenhaal, whose first photo for the brand was revealed exclusively to WWD.
Gyllenhaal underscored that Ginori 1735 “values both tradition and innovation. Their deep dedication to craft is inspiring. Our partnership aims to express the importance of slowing down, enjoying life and appreciating the beauty of art. I am thrilled to be a part of this project and grateful for the wonderful experience of being able to film the campaign in the Ginori’s timeless factory, alongside their skilled artisans. We had a wonderful time making this.
Alain Prost, chairman and chief executive officer of Ginori 1735, said the actor is a longtime fan of the brand, and defined him as “a great master of his art, with a strong personal style,” who “naturally embodies a timeless elegance and class that flawlessly express the perfect blend between heritage and innovation of our house.”
Gyllenhaal has just been tapped to work with Ruth Negga in “Presumed Innocent,” the upcoming limited series on Apple TV+ and inspired by Scott Turow’s courtroom thriller of the same title.
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