Lewis Hamilton tells WWD about his new partnership with Dior, his move to Ferrari and 'F1' film starring Brad Pitt.
The British driver has carved out a reputation as the most stylish racer in Formula 1 and even has his own clothing line. Now Hamilton is making the leap into the luxury big leagues by joining the ranks of brand ambassadors atNatalie Portman Puts Her Own Twist on Belted Dressing in Strapless Dior Look for 'Lady in the Lake' New York Premierein 2025 after 12 seasons with Mercedes.
“Some of the fabrics were made in Burkina Faso. We’re working with someone who’s helping us source sustainable fabrics throughout the continent and really looking at what we can do to help get the next generation of people educated to be able to come work in a studio like this,” said Jones.“Making it sustainable was key,” he said.
Accessories include the B44 Blade and Snow sneakers — the latter technically suited for snowboarding. “Lewis does a lot for young designers and independent designers,” he noted. “They need that help right now in this environment.” “I think about me as an 8-year-old, watching the TV,” he said, adding that he hopes to inspire the youth of today. “They’ll be asking their parents, ‘Why is Lewis wearing that?’ And it starts a conversation at the table, whether it’s comfortable or not.”As the first Black driver in Formula 1, Hamilton had to fight to be authentic to himself.
While Hamilton said he wants to make sure that Mercedes finishes the season in a strong position, he described his move to Ferrari as a “dream scenario,” noting that he used to race as Michael Schumacher when he played Formula 1 video games as a kid.
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