Explaining the NBA Cup courts with the man who designed them.
When the NBA Cup comes to town, you know it. The court tells you — and Adam Silver wants it to be this way.
Once each team's concentric circle identity was established, a patterned layer at a 30% opacity — referencing the number of teams in the NBA — was added on top. In the Nets’ case, this is the herringbone. The Charlotte Hornets, for example, will play with a honeycombed floor. The Mavericks and the Lakers will feature the skylines of Dallas and Los Angeles.
“A lot of the teams that did have gray as one of the accent colors in their sort of visual language used it as a foundation, so we actually almost had a little bit of competitiveness between teams,” Solomon said. “It was a really cool process that I'm proud to be very selfless about, because we involved so many other creatives,” Solomon said.
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