Vestaire Collective is launching an educational campaign for 'haul' influencers, and stepping up its lobbying efforts.
This time around it is going upstream to work on an education campaign with influencers famous for their fast-fashion “haul” videos. The company wants to see ifZara Owner Donates 100 Million Euro in Flooding Aid
Last year the company released eye-catching images of world landmarks including the Eiffel Tower, Buckingham Palace and Times Square covered in clothing waste to highlight the growing problem of fashion waste that sees 92 million tons of textiles tossed each year.The educational campaign goes even further to follow the chain from billion-dollar corporations on down.
“The Psychology of Fashion” author Carolyn Mair will speak about consumer behavior and how insecurity fuels consumption, and “Consumed” author Aja Barber will also be invited. Working with established sustainable influencers will be pivotal to the program, added Moizant: “They are taking a stand and showing it is possible to do things differently.”
The opening educational video will be available on the company’s social channels, along with fact sheets and “digestible” information for consumers who want to make a change.
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