Jin’s unique approach and affinity for mindfulness, balance and self-love will be featured in a comprehensive campaign set to launch in early 2025.
shares many of the brand’s values including mindfulness, balance and self-love, which he aims to share further with fans through the partnership.is how they effortlessly combine comfort, style and purpose, while also emphasizing physical and mental well-being, which is something I deeply value,” said Jin. “Their approach to mindful movement really resonates with me — it’s not just about what you wear, but how it makes you feel and encourages you to be present.
Both Jin and Summer Nacewicz, vice president of marketing and creative at Alo Yoga, told WWD that the partnership is about more than the product. Moreover, through the collaborative partnership, Nacewicz said there was a desire to show a different side of Jin to his fans that they may not have seen before. “He was very open and honest as he collaborated with us and we hope that his fans in Korea and around the world will resonate with what we’ve created together,” she said.
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