Ex-Apple marketing executive says the company's upcoming 'Reality' headset risks being 'one of the great tech flops of all time'
that some early testers have said the headset, which is reportedly ski goggle-shaped, is uncomfortable and doesn't have a"killer" app.around the headset"are correct," it"would be a very un-Apple product."
"Apple builds devices that can be sold in the millions with a solid profit margin, not high cost 'experiments' to be unveiled in public and sold to developers or enthusiasts with deep pockets," Gartenberg said."This is a doomed model that Google tried with Glass & Microsoft with HoloLens.
"It also appears that it could be a huge flop because of the hype and the fact that expectations from Apple have been high since the iPhone was introduced," Gartenberg said.about his thoughts on Apple's new headset, saying he doesn't believe it's Apple's"next big thing." "Until Apple, or any other company, can demonstrate a truly compelling reason for large numbers of people to want to wear AR around, or add VR to their quiver of home-entertainment options, I fear that the tech will struggle to gain widespread adoption," Gartenberg wrote.
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