Thanks to the sheer number of hideous recipes that now populate TikTok, a new job has emerged: Recipe Reactor. Via WIREDUK
Chef Reactions created his TikTok account in May 2022 because, he says, “a dishwasher that worked for me had a video go viral … and it was really stupid, it was maybe the dumbest thing I’ve ever seen in my life.” Deciding that if she could do it, he could do it too, the chef created his first video, a sillyThe Chef Reactions channel grew quickly. He recently quit his job; brand deals, merchandise sales, and Patreon supporters enable him to recipe-react full time.
Yet in the year Chef Reactions has been creating his videos, he says the number of rage bait recipes on TikTok has grown. “These accounts are multiplying like gremlins,” he says, “And now people say that I’m partially responsible for that.” Some viewers believe that gross food creators are making videos specifically for the chef to react to, meaning he’s taking the bait and feeding the baiters.
“Without them, I wouldn’t be where I’m at today, so it’s kind of a double-edged sword,” he says. Equally: “I’m not the only person that does food reactions.” Tanara Mallory is perhaps currently the most famous and quotable recipe reactor on TikTok; her catchphrase “Everybody’s so creative!” now regularly pops up in the comment section of food videos. The 47-year-old, Philadelphia-based production cook is—as Chef Reactions himself puts it —“hilarious”; her faux-enthusiastic response videos have earned her
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