Even among SEC heavyweights, Texas Longhorns brand still reigns

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Even among SEC heavyweights, Texas Longhorns brand still reigns
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Coach Steve Sarkisian and quarterback Quinn Ewers drew the biggest crowds from reporters at SEC Media Days.

Juxtaposed with the longhorn logo, Texas head coach Steve Sarkisian speaks on preparations for the upcoming season with media members during the third day of SEC Media Days which was held at the Omni Dallas Hotel in Dallas on July 17, 2024.The Texas name carries, and the energy surrounding the storied program is as bold as the burnt orange blazer Steve Sarkisian wore on Wednesday at SEC Media Days.

Despite being one of two newcomers to the Southeastern Conference this season, the Longhorns seemed like the most popular draw of the four-day media event at the Omni Hotel in Dallas.Dozens of cameras seemed to magically appear on each side of the ballroom when Sarkisian began to address media members. Numerous hands shot up when the Texas coach began taking questions.

“It’s been a long time coming for Texas to get back to this stage,” Sarkisian said."Last year was a tremendous run.” Even in slumps , that interest — and the scale of the Texas brand — never seemed to waver. But popularity doesn’t win games, especially not in the SEC, a league full of comparable brands, equally as large stadiums, just as many overzealous fans and bitter rivalries.Heading into the 2024 season, however, the frenzy surrounding Texas arguably has as much to do with the prospective onfield product as it does with the program’s flashy image.

“We’re super excited, but with uncertainty comes an anxious feeling and a little bit of nervousness for sure,” Ewers said. “We preach have no fear of failure … because when you have fear of failure, you play slow and you end up making wrong decisions.”“Part of the standard being the standard is competing for championships. I’m up here talking about football, but it’s at every sport. It’s at every level,” Sarkisian said.

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