Europe needs truly affordable and small EVs, not expensive behemoths. If it doesn’t wake up soon, its mass-market players will be decimated.
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The industry is making a basic mistake by offering overweight, hugely expensive behemoths when it should embrace electric car strengths and switch to cheap, lightweight runabouts. European manufacturers need to embrace the advantages of electric cars and drop this doomed and expensive race to make them perform just like traditional ones.
Europe needs to raise its game by designing cars for the electric age, and the pressure is mounting. After 2025, EU CO2 rules tighten and electric cars must take an ever-increasing proportion of total sales. By 2035 all new EU car sales must be electric. In Britain it’s 2030. “Europe is 3 to 4 years behind the pace on the key small to medium-sized volume market segments. There’s not enough product and it’s too expensive,” Wells said.
“However, looking at the future, there will be about 18% of car buyers in Europe that will stick to . In those, the Chinese makers will have the upper hand due to the vast economies of scale, close relationship with local battery manufacturers and also due to a technology lead in the battery space,” Pacheco said in an email exchange.
Professor Gautam Kalghatgi, Fellow of the Royal Academy of Engineering, in a submission to the U.K. Parliament’s Committee on Transport, said Britain won’t be able to produce enough electricity to charge all its electric cars, while such huge demand will overwhelm the supply of crucial rare materials. He wants to broaden the approach to transport.
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