The NBA's new media-rights deal, which also covers the WNBA, holds the promise of higher salaries for the nascent league. A former player breaks it down.
The WNBA's breakout season has already seen historic increases in attendance and ratings. The rookie seasons of college stars Caitlin Clark and Angel Reese have driven interest in the league that figure to carry over into future years as well.
's Rebecca Lobo, LaChina Robinson, and Ryan Ruocco Wednesday. Lobo, herself a former college and WNBA star, offered a hopeful prediction for the future of player compensation.'They're opening the CBA right after this season, and then they'll negotiate next season, I believe how the timing works,' Lobo said. 'I would anticipate these salaries will be much higher in the next CBA than they were in the last one, that's for sure.
.As it was upon its founding, the WNBA still sits downstream from the NBA revenue cycle. The WNBA has struggled to become profitable on its own, and the Washington Post reported earlier this year that the league was expected to lose money again in 2024.Read more: WNBA Expected to Lose $50 Million Despite Popularity: ReportOn Tuesday, the NBA's Board of Governors approved the league's next media rights deals with Disney, NBC and Amazon Prime Video.
analyst La China Robinson noted that 'part of that media rights deal is like being able to turn on the television and find the WNBA easily. That's what the fans want. That's what the players want. So, I'm looking forward to learning what those nuances are as we move forward.'As more fans tune in, it's only fair if players' salaries grow accordingly. For now the league is in wait-and-see mode, but at least things are looking up.
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