How Customer Success and Product teams can collaborate to leverage user feedback for product improvement leading to a more customer-centric product development.
In most product-led companies, there are two main players: Product and Customer Success teams. While both of them root for the same goal, which is ultimately making users happy, these two teams often tend to be at opposite ends trying to defend their own points of view. Customer Success teams are client-facing roles, spending most of their day interacting and chatting with users.
✅ Prioritize Trends over Volume ✅ Prioritize Trends over Volume ✅ Prioritize Trends over Volume ✅ Prioritize Trends over Volume In customer-facing roles, it's common to prioritize loud voices, but volume doesn't always equal representativeness. That’s why they need to shift their focus from individual user voices to finding broader trends in the feedback collected, and that way, they can uncover insights that truly matter for product improvement.
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