Elon Musk is thanking advertisers for returning to Twitter after a wave of big-name companies like Amazon and Apple left the social media platform over security concerns.
The tweet followed a report from the tech outlet Platformer that Amazon will return to advertising on Twitter in the near future, with plans to spend $100 million on the platform annually. Amazon was one of many companies that pulled advertising from the social media platform after Musk’s $44 billion acquisition of the company in late October. Many of those companies have since returned. Amazon plans to be among those companies once certain security measures are met.
And during a two-hour Twitter Spaces on Saturday, Musk said that Apple – the platform’s largest advertiser – has "fully resumed" advertising on the Twitter social network. In this photo illustration, the image of Elon Musk is displayed on a computer screen and the logo of twitter on a mobile phone in Ankara, Turkiye on October 06, 2022.
The news followed Musk’s claim last week that Apple has "mostly" stopped advertising on Twitter and threatened toAdvertisers have grown concerned over how content will get moderated even though Musk – who has described himself as a "free speech absolutist – tried to assure advertisers that the platform will not become "a free-for-all hellscape." FOX Business' Daniella Genovese and Anders Hagstrom contributed to this report.
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