Elon Musk grabs Twitter, but how will he manage his growing empire?

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Elon Musk grabs Twitter, but how will he manage his growing empire?
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Will Elon Musk be spread too thinly across Twitter, SpaceX and Tesla? A few experts weighed in as Musk plans to close his proposed $44 billion deal for Twitter.

Elon Musk’s decision to move forward with his purchase of Twitter sent the social media platform’s stock skyrocketing, but has also raised questions about how the entrepreneur will manage his growing business empire.

Set against this backdrop, Musk will have to pull back his time and attention from somewhere, Wu added. “He will have an even more complicated routine of switching his attention between companies with very lofty and divergent goals,” the professor said. “It’s usually, two, three or four people,” he said, noting that each team spans vision and strategy, culture, day-to-day operations, the development of systems and processes, and innovation and change. “They are overlapping circles,” he added.

See Now: Elon Musk would lose 13.5 million Twitter followers if he scraps most spam accounts; Justin Bieber would lose 27.6 million, data finds “It isn’t clear to me how or if Musk’s considerable talents will successfully translate to a social media company,” he added, noting that he could follow Buffett’s model. “But Musk’s love of the limelight seems at odds with that approach.”

“Investors certainly have a reason to be concerned about Musk having his attention spread so thin across a fairly diverse set of companies,” said Harvard’s Wu. “For example, many investors choose to invest in Tesla because they want Musk’s involvement. Those investors could be concerned if it seems like Tesla is a lower priority for him than Twitter.

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