Demand for the Fiat 500e has exceeded those from past five months combined, after the firm introduced its £3000 grant for 500e customers
. At its peak, government support amounted to £5000 per vehicle, plus a further discount on installing a home charger, but it had fallen £1500 on lower-priced EVs when it was withdrawn.
When Fiat’s E-Grant was launched, Dally called on the government to match it in order to stimulate the market, although to date the government has shown no sign of moving its position, despite the stark contrast with many European nations. Germany, for instance, has been offering a €9000 grant to stimulate sales.
Highlighting the stalling market when he introduced the E-Grant, Dally pointed to the stagnating market share of EV registrations after years of exponential growth. The market share of EVs had risen from 0.9% in 2019 to 4.4% in 2020, 7.2% in 2021 and 14.4% in 2022. The that is set to be introduced next year is rumoured to be beginning with a 22% market share goal, albeit with potential derogations as a result of the impact of the cost-of-living crisis on demand.
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