Inflationary-weary shoppers still may wait until the first weather snap to get a basic sweater
An arrangement of holiday themed scented candles is shown at a Bath and Body Works store on Wednesday, Oct. 9, 2024, in New York. After sipping pumpkin spiced lattes in August and putting up Halloween decorations in late September, Samantha Kowalczyk already looks forward to drinking eggnog-flavored coffee and filling her Wilmington, Delaware, home with cinnamon and sugar cookie scented candles and other holiday aromas.
Inflation-weary shoppers may wait until the first cold snap to buy a sweater or gloves, but when it comes to seeking out deals tied to events like the start of a new school year or limited-time seasonal promotions, a fair number of consumers are finding it's never too soon. Members of Bath and Body Works' loyalty program could shop a holiday preview collection of candles in scents like winter candy apple and “Bright Christmas Morning” starting Sept. 24. For everyone else, it became available on Sept. 30. Last year, customers in the rewards program didn't get access to those products until Oct. 3, and the holiday-themed merchandise didn't launch in stores until Oct. 9.
“I think people get the itch when they see the next thing,” Jake Tavello, the supermarket company's vice president and the grandson of the chain's late founder Stew Leonard Sr. “They get excited even before the weather changes.” Holiday merchandise traditionally has started showing up in stores mid-October, and holiday offerings ramp up starting mid-November. But the big push this year is expected to be in early November, according to Stephen Yalof, president and CEO of Tanger, a leading operator of upscale, outdoor shopping centers across 20 U.S. states and Canada.
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