The 2024 Festival of Speed will be remembered for the Chinese presence, with MG taking centre stage
The UK hasn’t had its own official motor show for many years, yet in its place the Goodwood Festival of Speed has emerged as the industry’s premiere meeting place. While Goodwood is at its core a live event for the paying public rooted in motorsport, the support of car manufacturers and their seizing of the opportunity to present their latest models has allowed for wider industry trends to be played out.
BYD’s vice president Stella Li said the company was there because “Goodwood is the place where cars are faster, more unique and have more fun”. Can it translate into sales? “I think so. You can see that all our stage is full of people.” What did those people think? After all, Goodwood itself is a business, and adding in brands to the spectacle most people have never heard of carries risk. So we asked some show goers what they thought.
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