EA says Apex Legends Mobile, launched in May 2022, will go offline May 1 — despite abundant signs of the multiplayer shooting game's apparent success. Here's why.
The game was downloaded 46 million times, according to the third-party tracking firmEA CEO Andrew Wilson instead indicated in a call to investors that Apex Legends Mobile’s biggest problem was that it didn’t feel “deeply connected to the broader franchise.”
Apex Legends Mobile didn’t do that. The game was developed externally by Tencent’s Lightspeed & Quantum, ran its own seasons, and even has a slightly different roster, compared to the console/PC version of Apex Legends. Battlefield Mobile was set to operate in the same way.The success of Genshin Impact looms large. The 2020 adventure was an outlier in the West when it launched as a game for PlayStation 4 and mobile phones. It continues to thrive.
The unified approach is also being adopted by EA rival Activision, which will soon launch Call of Duty Warzone Mobile withthat the big console and PC publishers want to bring their top series into mobile.
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