The store popped up seemingly out of nowhere in a Los Feliz strip center Feb. 7 in the storefront that once housed the now-defunct Gastronomico.
. The video had more than 8 million views as of Monday.
The logo adorning the Dumb Starbucks storefront and coffee cups is that of the actual Starbucks, but with the word"dumb." The same protocol applies to the entire menu, down to the"dumb" tall, grande and venti sizes. The imitation coffee chain, aware of its mind-boggling business model, claims its existence at 1802 Hillhurst Avenue is allowed thanks to"parody law" in a Frequently Asked Questions list posted via Twitter.
"By adding the word 'dumb,' we are technically 'making fun of Starbucks, which allows us to use their trademarks under a law known as 'fair use.'" The FAQ goes on to explain,"Although we are a fully functioning coffee shop, for legal reasons, Dumb Starbucks needs to be categorized as a work of parody art ... But that's for our lawyers to worry about. All you need to do is enjoy our delicious coffee!"as they lined up outside the coffee shop in question on Saturday and Sunday."That does it, I'm opening a parody coffee shop called 'Not Dumb Starbucks," @Abobrow said.
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