NEW: Drug makers must begin disclosing their list prices in television commercials this July, Trump administration announces.
The move by Health and Human Services Secretary Alex Azar is aimed at driving down drug costs by shaming the pharmaceutical industry into being more transparent about skyrocketing drug prices.
Drug companies spend some $4 billion a year on television ads, he told ABC's Stephanie Ramos in an interview. And consumers are being told in those commercials to"ask your doctor" without knowing whether the drug costs"$50 or $5,000, he said. The rule is part of a broader effort by President Donald Trump to try to take on"big pharma," even as his administration has argued in court against other consumer protections under the Obama-era health care law and his cabinet has rolled back other industry regulations.
"We think there is a better way to provide patients with medicine cost information," Holly Campbell, a spokeswoman for the Pharmaceutical Research and Manufacturers of America, a trade association known as"PhRMA," said in a statement last fall when the idea was first proposed.
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